The customer´s habits and expectations require the commerce´s quick and effective adaptation to their demands.
Traditional way of shopping is changing. If the customer does not need personalized attention, he/she can always use the Internet, or rather going to some large supermarket.
On the country, that customer who needs to establish a direct relation to the seller does expect from him to be a real professional. He/she is asked to be an expert on his subject, being also able to give the customer the best advice in case of needing it. Besides, nice treatment and good amount of empaty, adapting to each customer´s needs, will be usually presumed as well.
The product lies now on a second level as regards the customer-seller relationship. Nowadats, service has become the real axis of business
To be able to survive in such a hostile environment, Small Commerce is constantly looking for strategies that reinforce their competitiveness, such as:
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With the program subject to this preentation we are trying to put special emphasis on the fourth of the aforementioned strategies, oriented to provide an excellent service to the customer through an improvement of quality.
The High Council of Chambers leads and coordinates an initiative which has as its ultimate goal the improvement in the competitiveness of the retail trade sector, and the support to entrepreneurs from this collective. It has raised great expectations in Spain due to basically two reasons: its introduction all across the country, thanks to the different Chambers of Commerce, Industry and Navigation, and the credibility contributed by the mentioned cameral institions, thakns to the different Chambers of Commerce, Industry and Navigation, and the credibility contributed by the mentioned cameral institutions, thanks to a contrasted experience in projects management and a large curriculum in activities of support for the business world.
For further information:
Eduardo Pérez Méndez
Phone: 985 180 233
E-mail: eperez@camaragijon.es
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